Society for Marketing Professional Services Austin

To advocate for, educate, and connect
leaders in the A/E/C industries.

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CPSM Study Course Session 1: AEC Marketing Fundamentals

Introductions & Syllabus (short reminder) •Guest Speaker (30 minutes) •New realities for AEC Marketers •Virtual Projects: BIM, 24/7 technology •Alternative Project Delivery – what’s driving it? Client needs… •Overview of Market Research and Knowing your Firm •Overview of Marketing Strategy •Overview of Marketing Communications Plan •Implementing Your Marketing Strategy

Jan 22,
5:00pm to 7:00pm
The Beck Group
1108 Lavaca Suite 520
Austin, TX 78701
United States