Society for Marketing Professional Services Austin

To advocate for, educate, and connect
leaders in the A/E/C industries.

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January Lunch & Learn: Discover Your Why to Build Your Personal Brand

About the Program: Join SMPS Austin start a great new year with a lunch and learn focused on building your personal brand. Jen Newman, professional coach and experienced AEC marketer, will help attendees discover your "why" and identify your personal brand, giving you the ability to stand out in a sea of similar people. Your brand is your reputation. It’s your calling card. This lunch and learn will delve into Simon Sinek’s Golden Circle Concept, the importance of discovering your WHY, the positive benefits of communicating your WHY first, and change the way you communicate your personal and organization's brand. You'll also learn how to take the Golden Circle Concept and WHY statement back to your firm to improve your organization and help develop better leaders.


Speaker Bio: Jen Newman, CPSM - CEO, Ignite Coaching & Consulting, LLC

I believe that every one of us has an amazing capacity to achieve something great, we just need a coach to push us out of our comfort zone and encourage us to go beyond our perceived limitations. To me, there is no greater satisfaction than helping someone achieve their goals. I founded Ignite so I could do just that every day.

After 20 years serving the AEC industry working for small, medium and large sized firms, I realized my true passion lies in working with companies and individuals who struggle with a lack of strategy, process, training and a coach in their corner. In 2016, I took a giant leap of faith and left a leadership position in a firm to start Ignite. I have never worked a day since, because I live my passion every day. 

With a knack for being able to push people out of their comfort zone, I love helping others overcome their obstacles to discover that they can achieve any goal they set. I utilize my experience to help companies and individuals who struggle with a lack of strategy, process, training and a coach in their corner through a customized approach to identifying their distinct needs through audits and analysis, and providing individualized recommendations, programs and services that deliver results. I work with my clients to help them improve processes, create better leaders and develop winning strategies that lead to successful firm growth. My commitment combined with my passion, talent and experience give my clients nationwide a concierge level experience. 


Jan 23,
11:30am to 1:00pm