Implementing and Measuring Social Media Marketing for A/E/C Firms
WebinarIf your firm is considering adding social media components to your existing marketing mix or you’ve begun to dabble with social media, you may be wondering what’s next and how to measure the results of your efforts.
This Webinar will focus on how you can extract results from LinkedIn, Facebook Fan pages, and Twitter by implementing greater online measurement via Google Analytics, Urchin, and other statistical programs. The program also will help you debunk common social media myths, set realistic goals, and find an appropriate tone for professional services firms. Finally, get valuable tips and suggestions for addressing management concerns about the use of time and resources on these marketing efforts. This program is not another overview of the social media tools available, but instead a tactical look at how your firm can implement strategies, measure outcomes, and manage resources.
Learning Objectives
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Learn how to manage a social media program and measure outcomes.
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Learn what is working for professional services firms using real-world examples.
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Learn how to unleash the power of LinkedIn for executive and C-suite level social networking to achieve business development goals.
- Learn to use social media to harness and nurture client groundswell.
About the Speaker
Caitlin Jewell works with architectural, engineering and construction firms to rocket firm perception and value from outdated to award-winning, awesome, and measurable. As an evangelist for what’s possible, she pushes organizations to stretch beyond current capabilities—not just in technology, but also in its strategic partnerships and new business models. Caitlin is co-author of the forthcoming book Meaningful Conversations: A 10-year celebration of A/E/C Marketing with Silverscape. Caitlin earned a BFA degree in Communication Design from the MassArt and frequently presents workshops for design and professional services industry associations such as the Boston Society of Architects, Society for Design Administration; AIGA, the Professional Association for Design; HOW!; and SMPS.
SMPS Austin Annual Sponsors
Feb 25, 2010
11:30 - 12:00 PM
WHERE
O’Connell Robertson
811 Barton Springs Road, Suite 900
Austin, TX [map]
COST
Free for members / $25 non-members
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