February Webinar: Defining Your Competitive Differentiators

Many A/E/C firms offer excellent client service and a wide variety of expertise to serve their clients' needs. Outstanding client service and a depth of expertise are no longer unique qualifiers; they are simply the threshold of experience that clients demand today.
In today's competitive climate, having technical expertise and providing excellent service are not enough. To ensure that your firm consistently wins work, especially the work you know you can do as well or better than any other firm, you need to focus on what really sets your firm apart from the competition.
How can you talk about your firm in ways that really stand out as clear differentiators? 
This 90-minute webinar will equip you with tools to define your firm's competitive differentiators and communicate their value to your current and prospective clients. You will learn about four areas, called Differentiation Circles, in which you can compare and contrast your firm with the competition. You will understand how to research and define these areas, and find ways to make them work in your sales and marketing process. Once your clients understand what makes your firm truly different, you are no longer competing on price alone – you can compete on value delivered.
Attendees will learn to:

• listen to what really matters to your clients and not what you think matters;
• use research to define your firm's experience and translate it into unique client value; and
• understand your firm's key value differentiation and learn how to integrate it into your marketing.

The speaker is Wendy Nemitz, Principal of Ingenuity Marketing Group LLC.
 

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